While HMS Arabia's core services are undoubtedly within the digital design, consultancy and technology domains, many clients have requested offline services from us, in order to reap the creative benefit of maintaining synergy across all marketing media. With solid experience in many areas of design and advertising, we can and have often provided a full service from concept through to final production.

Such offline experience includes:

• Corporate identity - logo and brand origination, brand guardianship
• Corporate literature - brochures, stationery, press-packs
• Point-of-sale
• Advertising - press advertising and posters

Benefits of an Integrated Strategy

There are of course many marketing, economic and workflow based advantages in allowing HMS Arabia to carry out both online and offline projects. They are as follows:

• Digital and print brand consistency
  HMS Arabia maintains design consistency across all digital and marketing projects - be they annual reports, marketing websites, CD ROMs or press ads
• Cost effective solutions
  Using the "open bonnet" philosophy, HMS Arabia unites both process and focus to deliver a coherent and economically competitive solution
• Balanced marketing collateral
  Client marketing personnel often deal with offline projects while IT personnel deal with online or technical projects; HMS Arabia's experience allows the smooth running of integrated projects - our team mediating between client marketing and IT departments
• Marketing symbiosis
  Well executed integrated marketing campaigns feed off each other's success in a mutually beneficial manner; e.g. targeted direct mail promoting trackable online campaigns - resulting in measurable benefits and return on investment
• Enhanced lifecycle
  Combining online and offline collateral prolongs the standard lifecycle of a marketing campaign - subsequently enhancing the strength of the core messages being conveyed